Use thier own tactics to get the message over!! I like the banner in the video. Religion is a snare and a racket.....It's sort of fitting. Getting at memebers or newbies in the JWs is a waste of time and OUTLAW is right...time for lunch. They won't listen,.... We all know that . I know that , My partner still puts her finger in her ears and goes LA !!!LA!!! LA!!! at the near mention of 1914 , the lies etc. Mind you, bringing up the dirt,... it's a good way to stop her trying to save me. I am getting no where in bringing awareness to her head however she is hooked.
The Jehovah Witnesses release DVDs showing how good they are..., they hand out leaflets, they question other groups to their validity of their stance. History shows us that even the old guy errmm,.....nearly forgot his name,... C.T.Russell used modern technology to get the message over. (well according to the DVD I watch he did). I knew about the Jehovah Witnesses long before any contact was made. Most folk know about the failed prophecies and the blood issues however they are easily convinced they are "not so" by JW contact. I don't see why the Watchtower shouldn't get a massive dose of its own medicine, and often, since they are so proud to boast how they brought about bible awareness at the start of the 20th century.
The biggest enemy to the Watchtower is modern media, especially the internet. The bonus of organising a fight and campaigning against an organisation on line is easily done. Businesses market their goods then have to sell them. Selling is the hardest part. Marketing is easy as it is about bring awareness about.
If there are videos on you tube , websites to direct folk to for quick information they are better informed. Information is the key . The internet is a massive information machine and people are using it regularly to get their info fixes... I would aim a campaign towards those who may be influenced by the JWs but not in the organisation and a little bit of research might well yield who these folk are demographically and geographically. The only issue I could see is finance......however if some finance is available ( through merchandising or donation) then there are some really effective methods in use today...Face book has advertsing at very cheap rates and it only takes making a page to start it off on there.... google will offer pay per click advertsing which is very effective. The hardest part of using these services is finding the right key words to direct the advert...
Anyway, there's my 2 pence worth....