Mormonism seems cult like to me. Their beliefs strike me as further from mainstream Christianity than JWs. What Mormons have that Witnesses do not is affluence and a role in larger society. This is why I believe the word "cult" clouds the picture.
Also, I live on the East Coast. I don't think I have ever know a Mormon in regular life. My impression is that they are nuts. I wonder how men such as Romney and Huntsman can be Mormons.