The people who come into and go out of the Watchtower Society are a "market".
The teachings of JW's are a "product".
Dissatisfied "customers" are DF'd and become mentally diseased Apostates. (Well, not all of them.)
Who then, are the charts of statistics actually created for? INVESTORS?
I assume Jehovah already knows.
The only answer I can come up with is the "satisfied customers".
The charts, in effect, tell them: "Hey, growth means we are being blessed. This means you've chosen correctly!"
I use to hear a particular statement uttered by JW's all the time: "Jehovah's Witnesses are the fastest growing religion."
And I would scratch my head and say, "Is that really statistically possible? Every baby born to a Catholic is automatically counted as a Catholic."
The reply would be a shrug. The facts didn't matter as much as the excitement of being a part of SUCCESS!!
Considering how many hours of preaching are INeffective you'd think the Brute Force method (throwing more people into the field) would give way to a contemporary appreciation for the EFFECTIVENESS of Radio, TV, Podcasts, Film.
The startling conclusion is this. EFFECTIVENESS in communicating the "message" is not really much of a consideration at all!
Ask the average man on the street what Jehovah's Witnesses are teaching (after 97 years of preaching) and you will NOT likely get any kind of coherent reply. They will tell you about the crazy negatives: "The let their children die" "The don't celebrate Christmas" "The won't let their kids join the scouts or use the Y.M.C.A."
This is an INEFFECTIVE preaching work ON PURPOSE.
Scientology keeps its core doctrines under wraps, too. For good reason.
Crackpot craziness is not much of a selling point.
SUCCESS STATISTICS are much better!