I remember between 1966 and 1975 a frequent question, How many regular pioneers do you have, auxiliary pioneers....I can remember congregations comparing each other's numbers. The CO would use numbers showing if a circuit had fewer or more pioneers and encouraging to get the numbers UP.
The COs talk used to compare the number of baptized jws to the number attending, The PT was expected to be more than 100% and the WTS at least 100%. The least attended were always first the service meeting (people would leave after the school and any talks they gave or family gave) and the school on written review night. It didn't matter than no one went home from those meetings remembering what was said, let alone "applying it."
I can remember the "car captain" tallying up how much people had "placed" that morning and signaling out those with larger numbers for special praise.
As to memorial attendance numbers, congregations compare each other's "spirituality" or "blessing from God" by their numbers. Less numbers, less blessing. Some have even suggested that perhaps hidden sins are infecting the congregation with less attendance. Others misapply Matthew 7:12, and say the end is near because the love is cooling off (not realizing that the WTS has NEVER applied that scripture to any but Christendom).