Isn't this the case, when one reflects upon the whole scope of how the WTS. publishing organization conducts and operates itself ?
The way they are to dress
No suit pants for ladies
No sport jackets that don't match the color of pants for men
The length of men's hair
No beards or mustaches
How they are to talk
What books and movies they are to watch ...etc ..etc.
Everything is done with a pretentious formula to make the WTS. organization and the people who are inside of the organization
to appear as wholesomely pure and honest as possible.
God's Representatives here on earth so to speak
In doing all of this, this pretentious reflection makes the WTS. deceivingly maligned published works look all more appealing to the public.
Like a car salesman on a car lot, complete with a warm and welcoming smile, telling their customers they are offering the best cars money can buy.