They have had a dramatic loss in the amount the average publisher donates. They are hoarding cash in hopes of setting sail with it in storm of the Internet. Their need for cash is also evidenced by their downsizing of their public magazines and their installation of credit card machines to the assembly halls. In short: a publisher ain't worth what is used to be and they need cash to make up the differencewhile they work up a plan or allow an old one to come to fruition. The Watchtower's entire monetary framework since March of 1990 has been based off a donation/mind control methodology. With the age of the Internet, something that was not available to the common man in 1990, came the unfactored variable of widespread information to the individual. This was a terminal and poisonous blow to entities like the Watchtower. So, here we are in 2012 with a hemorrhaging Society on it's last legs.
But I wouldn't count out the Watchtower completely just yet. They have been a cockroach in the past and they just might be a cockroach in the modern era as well. The fact that they are moving out of Brooklyn is telling as to what kind of changes lie ahead for them. It's a buyers market so if you liqudate the overpriced city buildings and move north to a more rural area you can keep a bunch of the profit and ride into the next prosperous plateau for humanity. That's all the Watchtower is in the end, a safe haven for people of an elect bloodline or just an elect group of people. They use the ruse of religion to do each other special favors and circumvent every known form of order. They have contempt for the cold hearted reality of the world because they have always looked upon it never from within it. It's not a coincidence that the Watchtower is a magnet for narcissists, birds of a feather flock together.
If they can start over with a core group of devotees with a lump some of money they just might be able to ride out this storm with their elect intact. However, for the non-elect it's slim pickens in the cafeteria of mind controlled Kingdom Halls.
-Sab