I recently asked my JW elder brother (who thinks I'm just "inactive") what he makes of the reduction in pages of the WT & Awake rags...
His response was something like:
Well this was something that has been discussed for a long time. The Society feels that the brothers need to start using the Bible more in Field Service so they are slowly reducing the pages of the literature to encourage the brothers to read the Bible more and not depend so much on the literature. They're doing this because they know the Great Tribulation is just around the corner and we may not be able to use our literature as freely as in the past.
I'm not going to bore you with the discussion that followed... suffice to say that my reaction to all of this was:
WTF???