"The effort of the demons is to scatter the Lord’s sheep and to wean and lure them away from the Lord’s Theocratic organization .
Here the WTS. is self identifying itself as God's solemnly chosen organization, the only Theocratic organization being solely guided by god.
That sentence says it all since the WTS. had created a following of its own and these people were very important to them, not only morally but also financially as well.
So why not demonise people who would try and fracture a personal kingdom of which you had power and control over ?
Religious organizations do it all the time, the JWS have been quite the prodigious pointers of people and other organizations who oppose their organization.
If religion is a game of power and control, there has to be an assertive effort to maintain that power of which one acquires, even if you have to use fear to
accomplish this feat.