The Watchtower CUSTOMER battles

by Terry 16 Replies latest watchtower bible

  • Terry
    Terry

    If we think of Jehovah's Witnesses as salesmen and their books and magazines as Product and their purpose as gaining customers

    we can gain several important insights into their proprietary Theology and its gradual developement over time.

    Who were Pastor Russell's customers and what product did he offer?

    Thousands of people in America were the beneficiaries of new inventions in technology in the 1870's. The typewriter, the telephone and the light bulb would change how people communicated and how much time was extended for personal study of religious publications.

    Russell's customers were people in turmoil who were frightened by monumental changes.

    The Civil War had turned brother against brother in bloody unchristian demonstrations of incredible devastation. The Watchtower corporation

    would come only 14 years afterward.

    Simple people who understood the world through their own religion were upset, puzzled and scared about what was happening!

    Russell had a knack for titillating simple folks by drawing them in to the notion everything was understandable as SIGNS OF THE END.

    Studies in the Scriptures were sold door to door like any other product. These books were said to make the Bible "understandable" and were of greater value than the Bible itself!

    Gradually, using the Great Pyramid as god's witness in stone, Russell patched together his theology toward a date: 1914.

    Adventist sectarians were particularly interested in this.

    The daily newspaper was the number one source of information used by citizens of the world to gain understanding of what was going on.

    Russell used this to great advantage to gain new customers. In fact, by 1913 it was estimated that through 2,000 newspapers Russell’s sermons were reaching 15,000,000 readers!

    By using door to door salesmen (colporteurs), public discourse, books, magazines, newspapers and personal charisma Russell was able to cobble together a CUSTOMER BASE.

    After Russell's death in 1916, J.F.Rutherford sought to gain access to this customer base for purposes of building his own business interests.

    Rutherford knew CONTROL of information access was vital--but--various bible student groups were independent of central authority.

    How could he seize leadership of indepenent groups who went their own way without outside influence??

    1.He sent emissary's with offers of "help" in a series of outreach, venue change, policy adoption and re-organized the many into the one.

    2.He created us vs them paranoia. The enemy of my enemy is my friend as the saying goes, so, Rutherford finger-pointed to ENEMIES everywhere in Government, churches, demons and among their own brethern--who should be resisted, opposed and removed.

    3.He replaced bible study with the study OF the bible using official Watchtower publications.

    4.He rode the coat tails of Pastor Russell admiration by claiming that Russell himself was supervising from heaven itself!

    5.He created a sense urgency and life or death immediacy for End Times. The Products he sold were Time-Sensitive!

    6.He crafted a personal theology of ONLY true religion in a world of demon controlled false religion.

    7.He turned the members into radical contrarians who did the opposite of mainstream christianity so that the bridge back to "normal" worship was impossible.

    The crazier the beliefs were---the easier it was for ordinary christians to oppose and persecute them.

    The PRODUCT of the Watchtower organization became PARANOIA. The theology was one of vast Conspiracy theories through history.

    Jehovah had narrowly preserved a tiny band of pure worshippers with correct understanding since the time of the Apostles. Jehovah's Witnesses were being led by such a group!

    The central engine of this pure truth amid a lying world was Maria Russell's idea that the "faithful and wise servant" was actually a person selected at the End of Time to tell people (customers) the truth (sell books).

    This "remnant" had God's spirit and were His instrument. If you wanted access you had to pay for access.

    The religion of JW's was one of being customers served by a Central clearing house of the Jehovah channel.

    This was a closed intranet.

    Each subsequent President of the Watchtower Society has sought subscribers to service with this channel of VITAL warning.

    There were only three things that would make this work.

    1.THE END (Armageddon) must always be just about to happen. This made the subscription to the channel one of urgent emergency information of life-saving importance.

    2. The subscribers had to have a password to access their account. This meant a public advertisement speaking the word JEHOVAH (which is the brand) and demonstrating that branding by contrarian activities in regard to holidays and theology and lifestyle.

    3.Referrals (new customers) must be added through the word of mouth testimonials of current members.

    4.Strict observance of policy would lead to termination of account and blacklisting! (disfellowshipped).

    The actual product has to be New and Improved from time to time (New Light) and old product discarded to insure a steady sense of better and better service and customer satisfaction.

    Most importantly, loyal customers must be encouraged to see all competitors as liars with bad faith false claims that can poison and misrepresent the goodness of the genuine product.

    Disgrunteled Ex-customers must be advertised as untrustworthy mental defectives because it is the only way to explain dissatisfaction with the Watchtower mangagement.

    The business of the Jehovah's Witnesses today does not differ much at all from a Mary Kay cult of weird religious activity.

    The product today has two markets: outside and inside information. The unclaimed customer gets one Watchtower and the insider gets special editions.

    The "profit" of the non-profit corporation is converted into real estate and leveraged against the worldwide salesforce's future earnings.

    In any business, Risk is assessed as an ACTUAL NUMBER. This is evident in the obsession over statistics in preaching and bible study success of salesmen in the field. Preaching Goals are merely Sales Goals.

    The enemy of business is UNCERTAINTY which is the UNKNOWN number whereby risk cannot be assessed.

    Recent lawsuits have cast a long shadow over risk assessment. As in any business, risk management has followed with the compartmentalizing of each tier of leadership from actual liability.

    Evidence of Leverage is manifest in pleas for money. As never before the "profit and loss" is squeezed out of the shadows by downturn in business futures.

    This Religion is merely business as usual.

  • james_woods
    james_woods
    The business of the Jehovah's Witnesses today does not differ much at all from a Mary Kay cult of weird religious activity.

    Except that they have now done something that Mary Kay or Avon would NEVER be idiotic enough to do - they have undermined their economic structure by putting their product on a "contribution only" basis in a curiously stubborn strategy to avoid paying sales tax.

    They are now paying the price for that decision.

  • Terry
    Terry

    Except that they have now done something that Mary Kay or Avon would NEVER be idiotic enough to do - they have undermined their economic structure by putting their product on a "contribution only" basis in a curiously stubborn strategy to avoid paying sales tax.

    I'm not sure there was a way out of that one, James. Being non-profit, what was the alternative?

    Besides, even back when I was shlepping product door to door and I used the word "contribution", very often the householder "donated" more than

    the price that I uttered.

    The biggest idiocy of management is damage control. They have unnecessarily made enemies of former members.

  • james_woods
    james_woods

    It would have been simple (in my viewpoint) to just charge sales tax to the publisher witnesses who bought the literature at the KH magazine room.

    Every other business in the USA, including many "Christian" book stores, charges sales tax.

    Now they have to struggle to get enough funds coming in to pay for printing the stuff.

    I would not be surprised if they thought up some "new light" about how good witnesses should vow to tithe a percentage of their income to the WTBTS.

    But - back to your original topic - what is really rotten about the Watchtower message is that it has far exceeded its "shelf life" - they are painted into the corner of obvious false prophecy and the "end of the world" message has begun to reek as badly as the Camping nonsense.

  • Terry
    Terry

    But - back to your original topic - what is really rotten about the Watchtower message is that it has far exceeded its "shelf life" - they are painted into the corner of obvious false prophecy and the "end of the world" message has begun to reek as badly as the Camping nonsense.

    The subtext of JW theology is ALIENTATION with all other choices of lifestyle.

    Look at how twisted into a knot Ex-JW's are! It takes years and years to even see alternatives!

    Getting a person to burn every bridge is brilliant in a diabolical way.

    You cut off escape and defection is kept to a minimum.

    How many times on JW-net have you seen a post topic from somebody who is "going back"?

    You learn a certain set of skills as a JW which are only good in the rigid context of the Kingdom Hall.

    You learn the rules of the game and learn to live a double life.

    Outside the Kingdom Hall those skills and rules are ridiculously mal-adaptive.

    Being Alienated from everything,,,,,,,EXCEPT....the JW religion is a hell on earth.

    Strictly speaking, the genius of Rutherford was PARANOIA. Signs are everywhere! Everything bad proves we are right!r

  • james_woods
    james_woods

    Terry, that is probably the most horrible thing we can imagine in the ex-JW world.

    I had a very good friend - an extremely intelligent man - who left the religion for many years, and then went back in his old age "because he missed his friends".

    He knew intellectually that it did not hold a drop of water, but he still "missed his friends".

    Such is their svengali-like hold on their people.

  • Terry
    Terry

    Ever heard the expression "Go with what you know"?

    It amounts to that.

    When you leave the never never of Watchtower world you have to REPLACE each and every context and concept and definition one at a time.

    I know whereof I speak.

    That is, in my opinion, how and why people go back in. It is the only knowledge base they know how to operate from.

    False ideas only work where they are honored.

  • prologos
    prologos

    terry, schleppen is right, but they now put the emphasis on past mechanisation: the lady with the weird, non-steering wheeled suitcase. full of the books that they have now purged from all kh libraries. Alianation: right. even classing God and Christ as the Superior Authorities.of Rom.13. just to be different from the churches right or wrong. wrong. come to think of it, maybe they will come back to that if God and Christ are the SA, then they, the WTBS representing his sovereignty have the divine right to tax. 10% tything would be cheap, we pay 50%, all told. Romney only 14. plus 10% (deductable) of course. yours is an exellent analogy.

    ps: coming? i- pads at the doors, keyed to the org, the latter - day version of the phonograph?

  • Terry
    Terry

    MORE customers needed! That should be the sign outside the Kingdom Hall.

  • smiddy
    smiddy

    That is an excellent post Terry , I think it`s a pity posts like this don`t get the attention they deserve .

    smiddy

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