I'm a big Derren Brown fan & enjoyed these episodes - interesting from an ex-JW perspective ( where essentially all of us were fooled , consciously or subconsciously by the society ).
Especially interesting is ( in part 2 ) where he convinces a totally atheistic stem cell scientist to have a religious conversion in 15 minutes. Presumably this is the same mechanism where JWs become "anointed" ( or where evangelicals become born again etc. )
He also touches on subliminal images ( Larsinger please note!)
Fascinating to watch.....