I keep seeing posts expressing a view that 2014 is going to trigger a significant increase in unrest amongst witnesses as it's 100 years since 1914. There has also been some suggestions that the society will have to publish something to head this off at the pass. I can understand why this might seem a reasonable view but I am not hearing any discontent about the date amongst anyone I know.
My impression is that the significance of a 100 year anniversary of 1914 is of more import to those that have left the organisation and those already questioning things than it is to the average dub.
I also suspect that the society will not do anything that may raise the profile of 100 years passing. Much more likely is more subtle messages such as the one in the Jan magazine about "false alarms". The aim will be to try and reduce dependency on a date yet maintain a sense of urgency. The only way of mentioning 100 years would be to go on the attack and say "it's 100 years - we must be really close" and I really don't see the GB making that mistake.
Of course, I am no prophet and could be really wrong but, as LeavingWT keeps pointing out, "there's none so blind as those that won't see". Just saying like that hopes of a mass awakening are probably optimistic.