The July 15, 1906 ZWT journal is revealing.
Russell declares "...the truths I present as God's mouthpiece, were not revealed in visions or dreams, nor by God's audible voice, nor all at once, but gradually, especially since 1870, and particularly since 1880. Neither is this clear unfolding of truth due to any human ingenuity or acuteness of perception, but to the simple fact that God's due time has come; and if I did not speak, and no other agent could be found, the very stones would cry out..."
Clearly, Russell saw himself as a Messiah figure, applying scriptures about Jesus to himself. Suppossedly, He alone in all the world was chosen to speak for God.
The WT has always acted ruthlesssly and cunningly towards people.... all sociopaths do.