The Society have had a big push this year to get as many inactive ones at the memorial as they can. Obviously the figure is going to be used as propaganda to pacify an increasingly awakening rank and file. They are coming out of their trance because the old 'drugs' of fear and guilt are losing their effect and many are realising that the big 'A' isn't coming to save their sorry asses.
At my congregation there are about 100 pubs and they had an attendance of 150 last night.