If this was an opening to credit volunteering at hospitals or disaster sites as time served, I would be all for it. Though I don't believe counting time and deeds is the proper Christian thing to do (cf. Matthew 10:8) it is certainly better than the status quo, that is to say, demanding field service as a be-all and end-all.
This may, however, also be another method to inflate sagging pioneer numbers. We've seen hourly quotas contract, possibly as much as they can for the time being: reading between the lines, perhaps the response was still not enough to 'pad the numbers' and a horizontal expansion of what is considered pioneering is now being considered.
What do the rest of you think?