Apparently AAWA approached the Governing Body who directed them to appropriate passages in the Watchtower on how to advertise the Watchtower (The governing body, consisting of older men who are prone to deafness, did not hear AAWA say they were wanting to expose the Watchtower, not advertise it). The advice from the Governing Body was timely:
Something along the lines of, Go to all the meetings, Study the publications, Participate in field service at every opportunity and, oh yes, Pray. Any time you have left over, tinker with your website. That way, maintenance work should take, like, forever.