Hi Musky, I suppose you know that the Society has also set other dates prior to the 1975 date.
Think about this: if a weather man forecasted that a tornado was headed to your town that day, and would destroy the whole town, but nothing happened that day or the next. In fact, during the next ten years nothing happened – no tornado, what would you think? He would look like a fool and lose credibility. Don’t you think that he would be especially careful with his forecasts in the future? (that is if he still had a job)
The Society was this imprudent weatherman, they looked like fools when their 1874 & 1925 dates did not come to fruition, so they were more careful with their prediction of the 1975 date (although they still looked like fools) & how they worded their prediction (so they could more easily slide out of another sticky situation, if nothing occurred.)
They had learned their lesson, not about no longer setting any more dates - because the dates brought in a great increase of publishers. But they were more careful about how they worded the prediction.
I think the Society set other dates as well. Can anyone list anymore?
Here is a quote from “The Divine Plan of the Ages”
Notice how direct this quote is: “Between 1872-6 he discovered that the Scriptures clearly teach that the Lord would not return in a body of flesh, but would return as a spirit being, invisible to human eyes, and that his second presence WAS DUE IN THE AUTUMN OF 1874. This led to the publishing of a booklet entitled, The Object and Manner of Our Lord’s Return, which has a phenomenal circulation.”
As you can see, very blunt with that date.
BTW, I was five years old in 1975. I remember comments being made over the years that 1975 was "The Great Cleaning Out" of the organization.
Edited to say that my Divine Plan of the Ages book was published in 1926, the quote is from the Biography of Pastor Russell pg. 4.