What makes them popular or unpopular? Policies? Attitudes? How do GB members treat the rank and file? Do they tend to be arrogant or authoritative in any way? And do they go out and go door to door with the peons?
Have there been any popular members?
Also, what do they pull down per year?
Raymond Franz was disfellowshiped and has been hailed by many disfellowshiped Witnesses; however, the Wikipedia article indicated that Franz was largely responsible for the 1975 debacle. Did he ever renounce the religion itself, or did he maintain his belief in it? The GB apparently keeps a tight grip on the JW doctrine and doesn't tolerate any dissension.