I noticed that the WTS has backed off almost entirely attaching the adjective "worldly" to people, things but not people, unless directly quoting a jw. (4x in 2010)(1x 2005)
The new term seems to be non-witnesses.
*** w12 12/15 p. 23 par. 18 Maintaining Our Position as “Temporary Residents” ***
Such brotherly love, which is so rare in today’s selfish society, comes at times as a surprise to non-Witnesses.
*** w10 7/1 p. 25 Why Did Jesus Not Get Involved in Politics? ***
They are involved in disaster relief around the world, rendering aid to Witnesses and non-Witnesses.
*** w10 8/15 p. 19 An Open Invitation! ***
Masahiko recalls: “One day our family and a few Christian friends decided to tour Bethel. At my family’s insistence, I went along. Touring Bethel, I felt refreshed as never before. The enjoyment I got from association with other Christians during the trip was something I never experienced with my non-Witness friends. The desire to live the Christian way of life grew in me, and I decided to ask for a Bible study.” Masahiko now serves as a full-time minister in his congregation.
A Witness from France moved to Moscow to work. There she lost contact with Jehovah’s people and became spiritually weak. She became involved in wrongdoing and eventually married a non-Witness.
*** w10 9/1 p. 27 Trust in Jehovah—He Will Really Help You ***
In the 1930’s, the Witnesses also produced phonographs and records at their Brooklyn factory. We used them in our ministry and reported how many times we played Bible talks to non-Witnesses and how many people listened to them.
*** w09 2/15 p. 30 Christian Funerals—Dignified, Modest, and Pleasing to God ***
When a representative of the Christian congregation is asked to conduct a funeral, the appointed elders can offer helpful suggestions and provide spiritual support so that all the arrangements harmonize with Scriptural guidelines. If some non-Witnesses desire to introduce unclean practices, it is vital to stand firm and courageously explain our Christian position in a kind and respectful manner. (1 Pet. 3:15) But what if unbelieving relatives still insist on introducing unclean rites into the arrangements? Then the believing family may decide to withdraw from the funeral.