Classic. From howcultswork.com
Cult leadership is feared. To disagree with leadership is the same as disagreeing with God. The cult leaders will claim to have direct authority from God to control almost all aspects of your life. If the cult is not a religious group then questioning the leaders or program will still be seen as a sign of rebellion and stupidity.
Guilt, Character Assassination and Breaking Sessions. Guilt will be used to control you. Maybe the reason you’re not making money is because you’re not “with the programme”. Maybe the reason you’re not able to convert new recruits is because “your heart is prideful and full of sin”. It could never be that the programme isn’t working, or those new recruits have valid reasons for not joining. It’s always your fault, you are always wrong, and so you must try harder! You will also be made to feel very guilty for disobeying any of the cult’s written or unwritten rules.
Character Assassination is used to help create the guilt in you. Character Assassination is a type of false reasoning used by people and groups who have no real arguments. The technical name for Character Assassination is “The Ad hominem Fallacy”. This is how it works. Imagine if you will a conversation between two men, Ford and Arthur…
“One plus one equals three”, says Ford.
“No I don’t think so. You see when I have one thing, and I have another thing, then I have two things not three”, replies Arthur.
“I see your point, but what you must realize is that one plus one when calculated in relation to this complex number domain, which I just invented, and then squared by the sum of the ninth tangent in the sequence of the Fibonacci series results in three!”, stated Ford triumphantly.
Ok, Ford is wrong, but that is not the point. The point is that Ford tried to answer Arthur’s reasoning with more reasoning of his own. This is the healthy way people and groups debate subjects. Now lets see what would have happened if Ford had used Character Assassination…
“Arthur I have been a mathematician longer than you. How dare you disagree with me! You are obviously a very smug and prideful person. I think you are disagreeing with me because you are jealous of me, and to be honest with you Arthur your rebellion has really hurt me and a lot of other people too”, stated Ford his face intimidatingly close to Arthur’s.
You see Ford didn’t answer Arthur’s argument, instead he attacked his character. If you are not aware of how Character Assassination works then it is a powerful way to exert control over you.