I don't think the motives are entirely sinister though. Yes, to whip up donations and emotional fervor are part of the plan, and like Blondie mentioned, follwing the example of the Israelites plays a role too. I think it should be mentioned though, that plenty of folks really do love these assemblies and conventions. Some of the folks that grew up experiencing these events, now play an active role organizing and participating in the programs. People with positions in the organization aren't living like kings. I'll take my job a lifestyle for the most part over a GB member's lifestyle anyday. It reminds me of what Slimboyfat said some time ago that you shouldn't underestimate how much the leadership actually believes in what they dispense. That said, not only do they, that being the leadership, likely view these assemblies as something special, but they realize at the same time so do many JWs. I mean, yeah sure the emotional high does seem to wear off not too long after the trip home from the last day, but at least they temporarily had something to feel special about. For the ultra zealous, the memories will never fade. You should see some of the notebooks my grandmother had when we cleaned out her place. Notes going back to the eighties.
Besides, and likely to your point Rattigan, what else do JWs have throughout the year in regards to momentous events? Birthdays? Holiday season? Nope and ditto. But they do have the District Convention. Don't act like you didn't get all excited in January when the letter was read at the Service Meeting informing the congregation of where they were designated to attend. Every year we hope it's not gonna be at this city, or that city. Then the mini pandemonium of sisters trying to get the hotel list off of the Service Overseer and book reservations before Sis.Connected overbooks screwing over the next family. Our circuit assembly is soon and I overhear chatter about new shoes and dresses. Suits going into the cleaners, seeing such and so, meeting the new DO. Some of these folks love it, and the leadership probably feels like they're doing the sheep a favor. So again, it aint all about the money or keeping em in line.