Also in "Keep Yourself in God's Love" Chap. 14, para. 9:
"9 Such teaching places an important obligation on parents. The apostle Paul asked: “Do you, however, the one teaching someone else, not teach yourself? You, the one preaching ‘Do not steal,’ do you steal?” (Romans 2:21) Some parents confuse their children by teaching about honesty while acting dishonestly themselves. They may justify petty theft and deceptive words with such excuses as “Oh, they expect people to take these things” or “That was just a little white lie, a fib.” In reality, stealing is stealing, regardless of the value of the item stolen, and lying is lying , regardless of the subject matter or the scope of the untruth.* (Luke 16:10) Children are quick to detect hypocrisy and may be seriously damaged by it. (Ephesians 6:4) However, when they learn honesty from their parents’ examples, they may well grow up to glorify Jehovah in this dishonest world.—Proverbs 22:6."
So, "lying is lying," except when it's Watchtower that's teaching the lying untruths.