I think I started that fad back in 1998/1999, atleast in my area because nobody had done it before around here.
When I was a kid, my father and some brothers would get up at 3am and hit gas stations, hotels, etc, then go through till noon.
I thought one day, why not try to get 24 hours in 24 hours. Can take the rest of the month off and be well above the average, or if I did average time afterwards it would be practically pioneer.
I had a big car group, and I told everyone to bring all their old piles of magazines piling up, so we had a trunkful of stuff, 3 of us did the entire thing and throughout the night we had some come and go. We started at 6pm at mall parking lots, etc, then got kicked out of them, but the security guards took a magazine.
Then we did grocery store parking lots and some gas stations. Even talked to some homeless people sitting in the corners. They told us we should live like them for a few months, that Jesus had no home, etc.
By midnight we then went down the main roads stopping at the hotels, gas stations, etc and giving magazines to the clerks. We figured these people are sleeping and never answer the door so we'd get them during their midnight shifts.
Then at 6am we hit the laundry mats. Then met for the 8/9am morning service. Then the afternoon service.
It was HARD, by 6am was falling asleep but we kept getting a 2nd wind after some coffees, etc.
I never did it again, but the brothers I got to join me liked it so much they started to get groups a few times a year to do it. I know because about 2 or 3 years ago I ran into one of them and he told me he just did a 24 deal 'again' a few weeks back.