It's got to be something related to the 100 years passing of 1914 - something to to keep the sheeple in expectation and motivated, because people I speak to are getting rapidly disillusioned and are seriously de-motivated!
So just give 'em a theme which will revive their lost faith in false predictions and promises about the end being so close!
"Encourage One Another......As You Behold the Day Drawing Near!" (Hebrews 10:25)