The Pew survey I've been reading is quite lengthy, but filled with interesting information. It really explains a lot of the social issues. Impact of little education, donation issues, the issues of women finding marriage partners. It is a nice snap shot of the JW world.
http://www.pewforum.org/2015/05/12/americas-changing-religious-landscape/
I thought back in the 90's when I was active that JW made up about 2% of the population. However they only make up .8%. I could be wrong but I thought it was more twenty years ago.
My main comment is that in the last 20 years the racial composition of the religion has dramatically changed to minorities. This could help explain the money shortage they claim. A huge rise in black and Hispanic membership which are traditionally lower income in American society, will impact donations. I know it varies from congregation to congregation but historically the two growing demographics (Blacks & Hispanics) are in the lower income bracket. This information is just for America, so when you factor in the growth in poor countries (Philippines, Mexico, Africa...) the bleed for the Watchtower could be larger now than it was 20 years ago.
I know it has been mentioned the average income level of JW is low, and this just compounds the issue.
"Differences in income across religious traditions largely mirror the differences in educational attainment. Jews and Hindus are among the groups most likely to report an annual household income of $100,000 or more (44% of Jews and 36% of Hindus). By contrast, large shares of members of the historically black Protestant tradition (53%), Jehovah’s Witnesses (48%) and people who say their religion is “nothing in particular” but that religion is at least somewhat important in their lives (47%) report household incomes of under $30,000 a year." - Pew Research. America's Changing Religious Landscape. May 12, 2015
No wonder "sisters" have problems finding marriage mates inside the Watchtower.
"Roughly two-thirds of Jehovah’s Witnesses are women" - Pew Research. May 12, 2015.
Wow, 66%? So a young JW woman has to compete for low income, non-educated, and perhaps much older men.
Hmm, If I was a JW pioneer, that would be my advertising message to guys..