What happens when someone googles JW.org as opposed to going directly to the URL?
What do people do when they want to buy a new Chevy Cruze for instance? DO they only go to Chevrolet.com or do they check out neutral sites like car and driver, and also read reviews of current and former owners of the vehicle?
Will people do the same with a religion? Compare both sides of the story and not just the sanitized PR side? If they do you can Guarantee they will not become JW.
My conclusion? The JWs only hope are retaining born ins, recruiting mentally and emotionally ill people, and foreigners and 3rd world countries without much internet access and foreign languages that the WT has plenty of material in but no sites with TTATT.