Go check out the "generation" chart on Jwfacts.com.
Basically, the jig was up on 1914 when they took the generation teaching out back and shot it in 1995. Add to that the internet and the air went out of the sails of the b0rg. You cannot run and end times cult without an end date.
So in 2008, they changed it to "the anointed" without much thinking as they revised it in 2010 to the "overlapping generation". Now they are starting to try to build urgency off of that, saying stuff like they merely don't have overlapping lifetimes. Problem is the rank and file don't want to exert the brainpower to understand such nonsense, let alone worry about it leading to Armageddon.
This is what happens when you lie and then stack additional lies on top. Instead of just saying "oops, we were wrong about 1914" or "this generation" they now added in another lie.
Good thing for them they have the great majority under mind control.