For any org/corp to survive it needs to reinvent itself continually to cope with everchanging markets, public opinions and trends. This is bad news for an org that prides itself on worshipping an unchangeable God. So how does the WT reinvent itself while maintaining a"no variation of the turning of the shadow "..blah blah?. There are several ways worldly companies could do this, for instance they could.
1. Invest in major rebranding campaign, for eg KFC (nobody likes the word fried anymore).
2. Keep the product virtually the same, just slap "new and improved" labels on all the packaging.
3 Keep the product the same just change packaging with "same great taste" labels.
4. Stop bleeding money. Cut overheads to the bone.
Or all of the above. All in an attempt to save money, revitalise image or in other words remain commercially viable.
Any changes we see coming from WT headquarters at the moment is possibly part of a rebranding excersize.
Same crappy product with some new "spin".
How stupid do they think we are?