When I saw this article's title in the latest Kingdom Ministry - http://www.jehovahs-witness.net/watchtower/bible/278822/1/June-2014-Kingdom-Ministry-KM-06-2014-PDF - I was delighted!!
I thought, "At last, we are all being encouraged to visit our poor brothers & sisters in nursing homes, who feel abandoned!
Nope, that's not it - it's all about targetting non-Witnesses in those establishments, and get them to sign up for "Bible" studies. Who knows, such ones might be so emotionally grateful for the attention, that they make out new Wills!!
It'll be interesting to see the response of the relatives of those poor old souls!