My idea, which is purely speculation, is that the org has always been about increase in numbers (publishers, increases, number of branches, lands, translations, placements etc.) and $$$ in the bank is one of the few numbers they can really push upwards today and feel they are also playing a central role different from past GBs.
Also, I suppose there are a lot of people around the org who are reasuring them they are doing the right thing.