trujw: The bible is the most important book ever written. That's why the only verse by verse reading is given by a 5 year old kid during the TMS.
Wow! What a good point! They have no problem with the verse-by-verse reading because the format doesn't allow for any discussion/questions.
Consider the Bible Highlights; that part, too is structured in such a way as to protect JW doctrine from criitcal analysis. Comments can be only like 30 seconds max and are supposed to be about things like how we benefitted or points that can be used in the ministry. Same thing for the brother doing the part - just a couple of points about how the audience can benefit - no allowance for critical analysis or commentary.
Can you imagine what meetings would be like if the audience started at Genesis and together read slowly verse-by-verse, stopping at each verse that wasn't understood completely, that didn't make sense, etc. That would be a nightmare for the org and they know it. That's why they structure meetings the way they do.
Just think about it. The JW religion is based entirely on a book that it's scared to read in an open, honest way.