In reality it is a distraction, DOs are merely being compressed down to the JW herd level, assimilated with "Bethel reps" into the ranks of the COs. It is questionable COs who are really being removed in step 1. That extra authority now empowered there is to get rid of questionable elders in step 2, so that JWs can be controoled better in step 3.
When I say questionable COs and elders, I mean the ones who may question "whether it sounds practical from a strategic or human standpoint" "at that time" when the system engineers head out to herd JWs in the events coming, maybe, this winter. (WT 11/15/2013; pg. 20, par. 17)
So yes the "direction" is changing downward. This is a coup, that is why this is developing just prior to the event.
Bethel is in a corporate multi-billion dollar liquidation even now, and readying final takeover mode. That whole operation is being sold to JWs as "prophecy fulfilling", so JWs will not question these coming events, they will aid them, and this tightening of the command structure is for JW damage control purposes, NOT the claims they are making. In time these intrigues will make it difficult for JWs to even hold on to their local Kingdom halls.
The 5 to 10 billion dollar JW nestegg will be lost in the derivatives and liquidations now being undertaken, for future events, and it is really no surprise as JWs are very gullible and trusting in general, and have been disconnected from the last 40 years of world history and UN globalization developments, so the average JW is no better informed than the average citizen from 1960 really.
This is not an overnight affair, all this has been cultured since the GB 1976 Bethel coup, this phase is just going to complete, what they started at that time. Soon the Bethel corporate network will go into a controlled implosion globally, and it will complete probably within 3 years from the time of the first big, known, event, whatever it may prove to be, it will need a catalyst event. They will sell that event to JWs as "prophecy fulfilling broothers!!". Jws won't figure out what is going on, or went on, for quite some time.
===
Ultimately the goal is the complete removal of the JW ministry and religion by takeover and deconstruction of it's corporate system globally.