I find it counter-productive when talking to, or about, Jehovah's Witnesses to use the word "Cult", as it does not convey immediately to most people the ideas that I am trying to get across.
What I wish people to understand is that they use the B.I.T.E method, and that though on a local level most JW's are in some measure sincere, some are even very loving and Christlike, but the Leadership run it like a cult and ultimately it is a money-making Scam.
To get diverted form this by discussing what I mean by "cult" is to waste time, and maybe never get my points across.