"Stay alive 'til '75!" was the war cry! JW's were postponing medical procedures and wild debates about how they would survive the "great tribulation." My daughter won't let me forget that I sold her tricycle at a garage sale! Collective madness reigned! We all reinforced one another. As rebel8 says, there were convoluted calculations and special speculations. Everyone was on edge. There was a special edition of the Awake! We were told to study with people for six months, and if they were not interested after that, to drop them like a hot potato.
What a huge letdown when nothing happened. The "prophecy" was first printed in a book called Everlasting Freedom in the Sons of God, published in 1967. So eight years of anticipation just fell flat. Then they told us we were on the "open sea," having passed the last marker, but Armageddon was sure to come "soon." I understand that it's still coming "soon." It had a profound effect on me, having postponed my life for this pipe dream cataclysm.
So, now we ask ourselves, Would I want to spend eternity with the JW's I have known? Only so much eating fruit and petting lions is enough!
Of course, we didn't just greet a householder with a statement that the world was ending next year. Our presentations were pretty much standard, with a heavy emphasis on the Truth book. Once we started "studying" with anyone, however, we were direct and didn't mince words.
This post is a little jagged, but I think I make my point.