They are priming the JW mind in every way, including the "centennial" to cover up reality when Bethel's end, not the world's, comes soon. This way they can butcher the Bethel billions, zip off to their Swiss chatues and JWs will think "it is prophecy fulfilling brothers!".
They will cancel the JW ministry by Bethel "Papal bull" before they go.
It will center on a high profile event.
All my opinions, but ti is obvious it is more than just "organiational hypocrisy", JWs are being set up for something, and it is not the premature "the end of the world", but the end of Bethel as it is known to JWs.
2014 is just the perfect frame of reference for the already deluded and primed JW mind to make it more believable if something should develop this year or within the timing so the Gb can sell "the end" of Bethel as the "the end" of the world and JWs will be none the wiser left holding an empty bag and the GB pie in the face.
Tough organizational times are coming for the average JW.
I believe Bethel's lawless days are numbered from within. I think one should help JWs as individuals after this occurs, for they are really going to be some of the the biggest victims of the overall operation when it really implodes and it's last couple years. It is the Bethel leaders who are the purposeful operators. JWs just empower their billions and their cover.