JW.ORG for the past year or so seems to have exploded onto the scene and going foward, to be the new name and face of the old tired and exposed Jehovahs Wittnesses, bible students, etc... and to the WBATS for good reason!!!
The .ORG in JW.ORG is just as important as the JW in this age of internet and information. If you were to type JW.ORG or even JW alone into a search engine or directly into your internet browser (most people will type in JW.ORG into the internet browser, and be taken directly to the website) the first site to come up is of course the intended site, JW.ORG, and the websites following the initial JW.ORG site are uneventful, a law firm, media player, etc. So to the unsuspecting 18-35 year old (the WBATS target the young) they will totally by pass websites like this and others that expose TTATT.
I believe not many will think to take the time to type in the full name: JEHOVAHS WITNESSES (even if they do the first website to pop up will be JW.ORG thanks to the WBATS legal team, so unless the searcher truly searches it will be a little tough to find TTATT) into the search engine and scroll down a couple of pages to find TTATT there will be some, but the majority will not. So for the WBATS and it's legal team this is great for business, because it is not a religion but a publishing company as it started off as, (that has virtually no overhead costs due to mind controlled unpaid/volunteer labor, who, if you can believe it, now funds the publishing company with a monthly pledge) no different from any business who's reputation is destroyed by bad press that plays the name change game and opens up under a different moniker, alias or name, or puts the "under new management" sign out front, what the WBATS seems to be doing with all the changes this past year or so. Look forward to more changes and announcements especially at the upcoming annual meeting.