I'm still wondering which people literally "kneel, kiss and pray" to rock bands and money.
Idol worship can, and usually does, involve worshipping something by giving it undue reverence and a prominent place in one's life. Certainly the zeal with which the jws are personally promoting the blue box symbol qualifies as a form of idol worship or idolatry.
jws were not even supposed to wear watchtower symbols or Jah-jewelry showing the Tetragrammaton but now there's been a huge flip-flop and this symbol is being promoted like something created by Madison Ave, which it probably is. Jws are NOT preaching the good news of gods kingdom but are promoting a website.
Were Jesus still be in it, he'd be turning in his grave.