It's an advertisement aimed at the low-hanging fruit of society. No offense to people that were sucked in, like my ancestors. A person with emotional issues, or who is at an all time low, might find the advertisement appealing. It's just like all the pics in EVERY magazine and on JW.borg. Every single one is a fabricated piece of propaganda, designed to appeal to the sub-conscious and to the base emotions.
In other words, they are all fake. It's all JWs acting like regular people. They don't go out and preach to people and take pictures. It's all staged! EVERYTHING they do is staged. Every single person that you see in a JW picture is a DUB!! Sadly, dubs think these are real pictures. They even believe that Jeehoober used Holy Spirit to magically guide the hands of the illustrators at HQ! The "historic" pictures of ancient JWs preaching in the market places with book-bags and scrolls are real!! LOL!!!! INSANITY....
DD