Very simple:
(1 Bethel 2:21) . . .In fact, to this [course] JWs were called by Bethel, because even the Governing Body suffered for YOU JWs, leaving YOU JWs in the lurch with a model in the meantime for YOU JWs to follow their steps closely to become just like they are: smug, phony, self righteous and apostate.
The Governing Body personality is the master pattern. It has an affect.