This could be the list you were referring to, with the exact reference in the footnotes...
"References:
1. Awake!, published by Watchtower, January 22, 1990, p. 10."
http://marvinshilmer.blogspot.com/2012/04/watchtower-identifies-brainwashing.html
...
And from Jwfacts...
"The Watchtower acknowledges that it is possible to persuade people to act in a certain way and shows it is well aware of methods that can be used to influence people to act en masse."...
"The person most easily brainwashed is the "normal," average individual. Such a one is already conditioned to accept opinions of others rather than to form strong convictions of his own."
Awake! 1980 Jan 8 pp.13-14 Has Mass Persuasion Affected You?...
"The following quotes on propaganda are excerpts from the Awake! 2000 June 22 in the articles "The Manipulation of Information" and "Do Not Be a Victim of Propaganda!"
"The cunning propagandist loves such shortcuts-especially those that short-circuit rational thought. Propaganda encourages this by agitating the emotions, by exploiting insecurities, by capitalizing on the ambiguity of language, and by bending rules of logic. …
Certainly, the handiest trick of the propagandist is the use of outright lies. …
Another very successful tactic of propaganda is generalization. Generalizations tend to obscure important facts about the real issues in question, and they are frequently used to demean entire groups of people. …
Some people insult those who disagree with them by questioning character or motives instead of focusing on the facts. …
The sly art of propaganda can paralyse thought, prevent clear thinking and discernment and condition individuals to act en masse. …
Emotional appeals are fabricated by practiced publicists, who play on feelings as skillfully as a virtuoso plays the piano. For example,fear is an emotion that can becloud judgment. …
THERE is a difference-a big difference-between education and propaganda. Education shows you how to think. Propaganda tells you what to think. Good educators present all sides of an issue and encourage discussion. Propagandists relentlessly force you to hear their view and discourage discussion.Often their real motives are not apparent. They sift the facts, exploiting the useful ones and concealing the others. They also distort and twist facts, specializing in lies and half-truths. Your emotions, not your logical thinking abilities, are their target. …
The propagandist makes sure that his message appears to be the right and moral one and that it gives you a sense of importance and belonging if you follow it. You are one of the smart ones, you are not alone, you are comfortable and secure-so they say. …
So we need to be selective. We need to scrutinize whatever is presented to us, deciding what to accept and what to reject. …
Also, if possible, try to check the track record of those speaking. Are they known to speak the truth?"
http://www.jwfacts.com/watchtower/fear-cult-mind-control.php