All of this pretentiousness is preconceived and similarly encouraged by the elders of the congregations because they are a bit under scrutiny to see how they are maintaining the flock.
The hype around these guys is they have some glowing spiritual knowledge and strength that the elders themselves do not hold , therefore they are honored accordingly.
In reality they are concerned about how the service work is going such as total hours in service plus placed publications and new bible studies started.
CO are essentially middle management executives created by the WTS. to spur on the service/proliferation of the WTS. publications for a circuit number of congregations.
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A big part of being a JWS is being pretentiously brainwashed drone with a smile on your face, kind of like a typical salesperson.