I’d like to start off by saying that if you look at history, every big businesses, organization etc… eventually peaks. People think Microsoft is peaking due to competition. People are saying religion in general has peaked. Recently there was a news article about how McDonalds has already seen its best days and is having trouble appealing to the new generation. This can be see happening over and over again. In the gaming community there is a genre called MMO. These games are heavily subscription based and it is always of topic of when the game has peaked and starts to lose subscribers. With that tone sent, I’d like to raise the questions and give insight on when JW has and will peak.
First, we can all agree that the growth they once experienced is no longer the case. I don’t think we’re going to see anymore burst in numbers except for when a tragic world event happens. As we all know though, that eventually dies down and people go back to their normal way of life. Religion is on a decline in general and this is only going to continue as mankind advances in their understanding. We can all agree on that fact. In regards to the member’s numbers growing, I think we will see that for a while to come. Lower educated countries and lands have awhile to go so I think that’ll show some sort of growth. My guess is it’ll remain at 1-2% per year. I know it’s going to be a slow growth because I have been hearing speakers for the last 3 years say, “Almost 8 million Jehovah’s witnesses”. I know that sounds better to the audience but when you’ve been saying it over 3 years and it still has not hit the 8 million mark, it’s a sign. It will eventually hit it but not how they’ve hit million markers in the past.
Now, in regards to the rest of JW’s numbers. I think these are going to continue to slow down. Hours preached, meeting attendance etc… will and have seen a decline. I believe 100% that there will be policy changes shortly that will cause these numbers to increase when really, the overall number has been decreasing. History has already shown them to do this and I think it will be happening on a bigger scale. For example, with cart witnessing you can count your time from the moment you leave your home, until you are set up and then continue to count it until you’re home again. That can add hours to the person monthly time. I think we’re going to see that change take place towards all publishers. Even if this add 1 hour per publisher a month, think how much more the number of hours preached will be, it’ll hide any sign of decrease. This change is coming because CO’s for the last 2-3 years have been saying in their parts that the Elders should not be dogmatic with how someone counts their time, that each person is different even though the OD book clearly states how to count your time. Expect a change. Kingdom Halls will be consolidated to give them a more full feeling. Because honestly, Thursday nights especially during the summer when people are away, is just sad. We will also see pioneer hours lowered again along with aux pioneer hours lowered every month. This will allow more to pioneer and make up and exceed any hours lost by lowering it. Campaigns will happen about every 3 months from now on in my opinion if not every 2. The August one isn’t even done yet and already they’re on to the one in October. These campaigns will also help fluff the decreasing numbers.
Expect a new OD book within the next year or two that changes all of these “policies”. Be on a look out for these polices “fudging” the numbers so to speak.