It's actually brilliant. As I have explained on another thread, the " Wizard " behind the curtain is no longer viable. The GB's marketing gurus have wisely deduced that even the dumbest Eldub janitor ( no offense to the profession ) will eventually realize that the magic is gone. Time itself has exposed the scam of the WTBTS. It's only a matter of time before everyone figures it out. If this was not the case, why re-brand with JW.ORG?? Seriously, think this through.
Instead of clinging to impossible " All powerful Wizard" theory, the GB are allowing the stupified R&F into the Magic Kingdom. The GB are now sweet old men, given the Herculean task of running God's organization. What can these poor humble men do? There are so many damn levers and buttons behind the curtain, it's so confusing and they make mistakes from time to time. " We love you very much, and we are just trying to keep up with the chariot. Please help us discharge our god given assignments. We are just imperfect, uninspired, spirit- directed, fallible, non-prophet spokesmen for Jehovah. Can't you just help us to take the lead by being in subjection? You do not want to damage yourself by being disobedient, do you?!"
The GB are reinventing their image along with JW.ORG! They are purposely putting themselves in the spotlight to "humanize" and de-mystify themselves. To what end you may ask?? To endear themselves to their masses of followers of course!
The more they are worshipped for their human qualities like goofy jokes, dancing on YouTube, and kids cartoons, the less likely JWs will believe the "Satanic" media when it exposes the WTBTS's pedophile cover-ups and tax dodging, and Real Estate scams. Who could suspect some old Grandpas of evil deeds?? Surely it must be Satan attacking the one true religion!!
See how easy that was?
DD