Saw my parents yesterday, and I brought up the subject of the JW.ORG signs with my mother. Her response blew me away. "This is getting stupid".
What? Did I hear this correctly?
My mother's a die hard and will probably never leave, but she thinks the rebranding is a bad idea. She was even disgusted when I showed her the picture of the assembly hall.
I can't help but wonder how many other JWs feel this way.