Last year's "Letter from the Governing Body" (on JW.org) notes:
"Last year, the Memorial attendance was 19,241,252. How encouraging to see so many honor Jehovah and Jesus Christ by attending the most important meeting of the year for God’s people!"
That's about 12 million or so non-JW's who go to the memorial only, a good % of whom are evidently at least somewhat sympathetic or curious about the JW's, but for various reasons have no desire to commit to the religion.
That's a HUGE untapped mine of potential convert$ and growth that the Watchtower has historically treated with a casual disregard.
JW's go door to door for untold millions of hours knocking on empty doors with 99% of the public apathetic, and yet there is no real programme or serious attempt made to hook into this huge potential source of new converts and growth other than an elder or MS perhaps making an incidental approach to one of these otherwise strangers to the Kingdom Hall to perfunctorily enquire if they may be interested in a Bible Study.
What is putting these 12 or so millions non-JW memorial attenders off from joining? Has the Society ever made the slightest attempt to find out what is holding them back?
From my own 35-40 or so years in the org as a former born-in, these are probably the main reasons all those potential new converts don't bother coming back to the Kingdom Hall:
- "I could be a JW but I could never go from door to door, no way..." - how many times have you heard that? It's probably the NO.1 reason people are put off becoming a JW.
- "I could be a JW but I could never stop my children having Christmas and birthdays..." - how many times have you heard that?
- "I like JW's but I don't agree with their blood transfusion policy..."
Those are the three main reasons I recall hearing this group of curious/sympathetic persons express (relatives, etc) for why they don't join. What do you think? Any more?
It seems to me it is these peculiar 'weirdo' aspects of the JW religion that hold so many of these potential converts back who otherwise might be happy to sign-up.
In other words, millions of otherwise curious persons hold off from committing out of fear of any teaching or policy that causes social stigma or ostracism or places life and relationship at risk.
Logic follows then that the key to new, real growth in the western world for the organisation (which has been in decline for years) is to eliminate that class of teaching/policy and move to a more moderate position.