I honestly never understood why they made such a big deal about keeping changes secret until the conventions/AGM. If were to keep calling it the truth, shouldn't they update us the moment they figured something out and needed to change something?
Now that I see the truth about the cult, it makes sense - they want to put butts in seats and get those wallets open. I never got excited about noo-light before anyway, it was always inconsequential and arbitrary. Now I realize that it's just a tease - the r/f know there'll be something new at the convention, and they're all secretly hoping it'll be a new date ala 1975. Every year they get excited for nothing, then say to themselves better luck next year.