wheelwithinwheel - "However, my real point is: this summer the GB has given all faders 'a gift on a silver platter'. An easy to explain, non-doctrinal, impossible- to-disfellowship reason for leaving JWs: a deep discomfort with the 'worldly' direction the organisation is headed."
Except...
...they ain't interested in doing us faders any favors.
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The past year or so, they've been really pushing the "follow instruction even if it sounds strange or impractical" thing.
Which means, BOEs could hypothetically use any fader's issues with the Society's "Christendom"-like e-religion rebranding as an pretext to finger him/her as "brazen" or "disobedient to the slave".
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I've long thought that the GB would like all the faders, fakers, and fence-sitters to just f**k off, since they know the TATT and their prescence would be regarded as a potential "security threat".
The JW.org/JWTV hype is designed to give the hard-core loyalists something new and shiny to rally around (and make it easier to be loyalists), whilst futher alienating any rank-and-filers (with half a brain or incentive to walk) who'd be understandably dismayed and "stumbled" by it all.
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It's pretty slick, actually... I find myself wondering why they didn't do it sooner.