This post is going to suggest that the Governing Body remains, as Ray Franz wrote, "captives of a concept". Like every Jehovah's Witness they were raised with the belief that the the paradise would be here by now. Unlike others, they are in a position to do something about.
Why wait to rule over the earth? We have been given our Big Brother's belonging! Now get to work and don't wear colored socks! We're the boss!
Why live in a dirty city? Let's move upstate! But aren't the winters cold? No problem, we'll just construct luxury "educational centers" and "translation offices" in places like sunny Florida! Can I get one in Whales, too? No problem, let's just get some more of our "belongings" from the local congregation piggy bank.
Jesus Christ, they've gone full Rutherford and these "translation offices" are the new Beth Sarim.