I never was a JW (I make this point in - almost - every post) but having been brought up ('raised' for our US cousins) in a non-conformist fundy sect with 'Rapture' aspirations, it wasn't that different.
I still have extended family members in it, or in that mindset, but we rarely discuss religion. In particular, my sister and BiL lost their son (my nephew) some years ago when he was just 13. Their comfort is that he is in a 'better place' and I don't want to challenge that to them.
I keep up with all things JW here in this forum and maintain my academic interest and these are just my thoughts as an outsider, for what they are worth.
IME, those people who have heard of JWs tend to lump them in with mormons and other crazies and have no knowledge or interest in them - other than to warn neighbours when they are about.
Where I live should be prime 'witnessing' territory but they rarely come round, even in the recent leafletting campaign. They are not as effective as the people who regularly call with the latest menus from the local curry/Chinese/kebab houses.
On the occasions when JWs have called, despite invitations to come in and have a cup of tea, etc., none has ever wanted to engage in conversation, far less progress to an invitation to a kh meeting or start a bible study (and I always present myself as an 'imterested householder').
My conversations with people in general and friends in the real world lead me to conclude that few people have heard of JWs, those that have regard them as a minor irrevelant nuisance and that there is no interest in their message or beliefs.
A few months ago I did a 'drive-past' of the million pound seafront property in Bangor, North Wales that WT recently bought for use as a 'translation office' (ha ha!). My companion was impressed with the property but found it hard to connect it with the minor irrelevant nuisances who knock her door occasionally.
In summary, for all that JWs may believe that they are, and for all their rebranding with jw org etc., in the real world they remain a minor sect/cult that few normal people have any inyerest in or knowledge of,
(None of the above is intended to minimise or ignore the very real damage caused by the JW cult).