The WTS HQ is surely aware of the number of youths that abandon the religion of their parents. Two out of every three (2/3) born-ins leave. You've got to remember that the born-ins are their top recruitment source since knocking on the door of empty houses and drinking coffee at Starbucks isn't really resulting in (m)any conversions from the "Field".
I see great efforts to use young people (mainly young men) in Cong activities to get them involved and to give them a feeling of being needed. Get them baptized soon so they had use the threat of shunning as a hammer to control them later.
Doc
I recently remembered that study finding that 2/3 born ins leave was published in 2008...and they introduced Family Worship Evening in 2009.
Coincidence? I think not.
The WTS has to become more "liberal" in order to keep the youths in. It's why they've become acceptive of social media in the last few years when in 2008 or whatever you might have received some counsel. This cult is now at a choice, it either has to loosen up to keep members at the risk of becoming just another denomination, or tighten up and go into super-cult mode where the fence sitters get scared off. I really hope it's the former.