I have only come across this term very recently on JWN and in an "apostate" video I watched yesterday. Never have I heard anyone refer to JW's as "the friends" here in the UK. Is it just used in America?
How long has this been going on and where on earth does it come from? Do actual JW's call themselves it or is it just used by others?
It's weird how things differ from place to place. So much for worldwide unity and as terms go it's a pretty culty one!